Striker Boy & The Chelsea Champions

April 5, 2018


March 26th marked the launch ‘The Chelsea Champions’, a new programme run by the Chelsea Foundation. It will see full-time officers placed within five secondary schools to increase physical activity, support leadership & improve emotional wellbeing & resilience of pupils through universal, targeted & individual initiatives.

We were very honoured to be invited by the Foundation to take part in the launch event at Stamford Bridge.

Year 7 pupils visited the stadium to participate in a range of literacy and emotional resilience activities, including a set of activities based around Striker Boy! They also got to hear from Striker Boy ambassador Jonny Gould, boys literacy activist Martin Daubney, and one of the Chelsea FC nutritionists who helps keep the team in shape. At the end of the day each child received a gift-bag which included a copy of Striker Boy.

This event coincided with the launch of the Striker Boy writing competition, where children can win a hamper FULL of official merchandise from clubs across the Premier League and EFL. We have collected prize donations from dozens of clubs, including Chelsea, and it will all go to one lucky winner.

We would like to say a big thank you to Joanne, Gareth, Phil, Sam and everyone at the Chelsea Foundation for allowing us to be a part of such an amazing day. Later that week Martin appeared on Channel 5’s ‘The Wright Stuff’ and shared the event with a national audience!

You can follow Jonny, Martin, and the Chelsea Foundation on Twitter.